Whether in Paris or elsewhere, developing a brand goes through the same stages:

• Find more customers
• Sell more products
• Raise funds
• Expand your community
• Drive new marketing levers
• Sell in an ever-widening area (national, international)

What do all these have in common? Branding. It is THE enabling or blocking factor for every brand for all the objectives listed.

That's why branding is so important for all brands, online, local, national, and international.

Strategic branding makes it possible to position the brand in its ideal segment, facing a well-targeted clientele.

The benefits?

It mainly attracts the right customer, makes it possible to sell more thanks to a targeted perception of the product, and also to create higher perceived value and thus sell products at a higher price.

Whether online, in-store, or through resellers, both branding and packaging make all the difference.

We no longer sell just a product or its features. We sell a brand, emotions, recognition, desire, an urge.

In Paris, as elsewhere, investors are no longer just looking at the numbers. They are looking for potential.

A product is easily copied.

A compelling, differentiating brand is what investors are looking for today.

A good deck is fine, but a powerful deck for a powerful brand means thousands of euros pouring in.

To create branding that will help you raise funds with a Parisian brand, you can count on us.

Branding is the best way to stand out from all other Parisian, national, and even international brands.

By displaying a unique brand image, Parisian brands can develop in their market, whether local or global.

A truly strategic brand image can revolutionize any business in Paris or elsewhere.

During an initial video call or in-person meeting in Paris, Cynthia will analyze your brand and objectives to propose concrete action plans for achieving them.

In Paris, you can meet Cynthia or Philippe.

They are the partners of the wiiv branding agency.

They specialize in product brand development, particularly e-commerce, lifestyle, food, and cosmetics.

Our branding method is primarily geared towards objectives we know well:

• sell more,
• reach new customer targets,
• find new resellers,
• attract investors, etc...

Wiiv's AI brandbook is also a powerful tool that allows you to use your favorite AI as a 100% dedicated branding agent.

It's concrete, useful, and 100% business-oriented.

At wiiv, we know that your daily life is filled with AI.

Therefore, we provide you with AI-ready tools.

When creating branding, we provide you with AI-ready tools that will allow you to manage your daily branding and marketing with the help of your favorite AI.

Learn more about our AI-ready tools

Primarily product brands launching, evolving, or repositioning. E-commerce and redistributed, often lifestyle, with packaging. Often founders who want to grow their sales, their market impact, and their brand's reputation.

Many see branding as simply a brand "redesign." At wiiv, it goes much further; we analyze the company's complete brand strategy, including:

• Market audit
• Target audience
• Positioning
• Customer acquisition
• Brand dissemination

The design part is then merely a reflection of this tailor-made strategy.

Choosing wiiv means being guided by 2 associates with over 15 years of experience; more than consultants, they are true entrepreneurs just like you.

In fact, we created our own product brand to test our strategies and better understand your daily challenges.

We experience the same things as you, we know exactly what you need.

During an initial video call, we will discuss your brand and your objectives.

If we believe we cannot provide you with enough value or if our services are not suitable, we will let you know directly.

Our goal is to maximize the results we deliver, and we only work with brands to which we can bring maximum value.

We launched our product brand for 2 reasons:

• Creating and selling products is a true passion of the founders.
• It was important for us not to "just" give advice and strategies, but to be able to test and approve them by taking the associated risks ourselves.
• Our brand offers a carefully crafted strategic branding that is there to show you the real results of branding.

No, today, AI relies on the data it is provided to give its answers.

If you ask AI to create or revamp your branding, it will create a generic identity, similar to all others, which is the opposite goal of branding.

However, by working with wiiv, you ensure an AI-ready approach and branding: ready-to-use prompts, a brandbook usable every day by your favorite AI, etc.