Whether in Lyon or elsewhere, developing your brand involves the same steps:

• Finding more clients
• Selling more products
• Raising funds
• Expanding your community
• Exploring new marketing levers
• Selling in an ever-widening area (national, international)

The common thread in all of this? Branding. It is THE factor that facilitates or hinders each brand for all the objectives listed.

This is why branding is so important for all brands, whether online, local, national, or international.

Strategic branding makes it possible to position the brand in its ideal segment, facing a well-targeted clientele.

The benefits?

It mainly attracts the right customer, makes it possible to sell more thanks to a targeted perception of the product, and also to create higher perceived value and thus sell products at a higher price.

Whether online, in-store, or through resellers, both branding and packaging make all the difference.

We no longer sell just a product or its features. We sell a brand, emotions, recognition, desire, an urge.

In Lyon, as elsewhere, investors no longer look only at the figures. They seek potential.

A product is easily copied.

A brand that stands out, that differentiates itself, that's what investors are looking for today.

A good pitch deck is nice, but a powerful pitch deck for a powerful brand means K€ flying around.

To create branding that allows you to raise funds with a Bordeaux brand, you can count on us.

To differentiate themselves from all other Lyon, national, or even international brands, branding is the best way.

By displaying a unique brand image, Lyon brands can grow in their market, whether local or global.

A strong, strategic brand image can revolutionize any business in Lyon or elsewhere.

During a first video or in-person meeting in Lyon, Cynthia will analyze your brand and objectives to propose concrete action plans to help you achieve them.

In Lyon, you will primarily meet Cynthia.

Cynthia is one of the partners at the branding agency wiiv.

She specializes in product brand development, particularly in e-commerce, lifestyle, food, and cosmetics.

Our branding method is primarily geared towards objectives we know well:

• sell more,
• reach new customer targets,
• find new resellers,
• attract investors, etc...

Wiiv's AI brandbook is also a powerful tool that allows you to use your favorite AI as a 100% dedicated branding agent.

It's concrete, useful, and 100% business-oriented.

At wiiv, we know that your daily life is filled with AI.

Therefore, we provide you with AI-ready tools.

When creating branding, we provide you with AI-ready tools that will allow you to manage your daily branding and marketing with the help of your favorite AI.

Learn more about our AI-ready tools

Primarily product brands launching, evolving, or repositioning. E-commerce and redistributed, often lifestyle, with packaging. Often founders who want to grow their sales, their market impact, and their brand's reputation.

Many see branding as simply a brand "redesign." At wiiv, it goes much further; we analyze the company's complete brand strategy, including:

• Market audit
• Target audience
• Positioning
• Customer acquisition
• Brand dissemination

The design part is then merely a reflection of this tailor-made strategy.

Choosing wiiv means being guided by 2 associates with over 15 years of experience; more than consultants, they are true entrepreneurs just like you.

In fact, we created our own product brand to test our strategies and better understand your daily challenges.

We experience the same things as you, we know exactly what you need.

During an initial video call, we will discuss your brand and your objectives.

If we believe we cannot provide you with enough value or if our services are not suitable, we will let you know directly.

Our goal is to maximize the results we deliver, and we only work with brands to which we can bring maximum value.

We launched our product brand for 2 reasons:

• Creating and selling products is a true passion of the founders.
• It was important for us not to "just" give advice and strategies, but to be able to test and approve them by taking the associated risks ourselves.
• Our brand offers a carefully crafted strategic branding that is there to show you the real results of branding.

No, today, AI relies on the data it is provided to give its answers.

If you ask AI to create or revamp your branding, it will create a generic identity, similar to all others, which is the opposite goal of branding.

However, by working with wiiv, you ensure an AI-ready approach and branding: ready-to-use prompts, a brandbook usable every day by your favorite AI, etc.